The best Side of chek it out here
With the vast amount of information available online today, there is a huge amount of intelligence available. This intelligence allows you to improve upon what you are already doing in your business and it also allows you to keep your edge against the competition.
Social intelligence describes the capacity to effectively negotiate and navigate complex social relationships and environments. Social scientist Ross Honeywill believes social intelligence is an aggregated measure of self and social awareness, evolved social beliefs and attitudes, and a capacity and appetite to manage complex social change. A person with a high social intelligence quotient (SQ) is no better or worse than someone with a low SQ, they just have different attitudes, hopes, interests and desires. Social marketing intelligence pertains to trending socio-psychological advertising and marketing strategies and tactics.
How advanced social intelligence helps your business
Advanced social intelligence has tremendous potential when it comes to working your strategy and encouraging you to make important decisions for your business. The information that you acquire, which comes from all over the place, will be so valuable and it will allow you to move your business to the next level. Your richest source is actually people, their experiences and their opinions. You no longer have to go the traditional route and have to rely on skewed results when it comes to gathering competitive intelligence and getting a leg up that way. It is now much easier to gather customers' opinions instantaneously and in their purest form. This is bound to positively affect your business, the way that you conduct business, and your success rate. There are several ways in which advanced social intelligence are positively affecting the marketing world.
The buying decisions of customers are changing: Advanced social intelligence is allowing a better understanding of the decisions that customers are making and the path that they take in order to arrive at a buying decision. As a marketer, it will become evident to you exactly which process the customer followed in order to arrive at the end point. As a marketer, the more deeply you understand your customer's motivation and the journey that he or she took to arrive at the end point, the more effectively you can sell your offerings.
Insights into customers: You may have had a superficial understanding of your customers before but now you have a much deeper understanding of them and of what truly motivates them. The intelligence that you are able to gather will be invaluable to you and you can feel secure in the knowledge that information is reliable.
Developing the product: You can use the advanced social intelligence that you have gathered to improve your products and/or services. The intelligence will help you to do that and there is no better way to gain that knowledge than listening to your customers. They have nothing to lose by being honest with you and the intelligence will take you very far in your quest to improve your offerings.
Performing competitive analyses: Advanced social intelligence is an effective and wonderful tool for gathering the results of competitive analyses. It is critical for you to gain insight on your competition regarding the behavior of customers, the way the products are being used, and much more valuable information. You can beat them if you can really get inside the heads of your competitors.
Understanding our customers: It is critical that you view your customers as human beings. You should make a point of learning about what they like and don't like (not just on a professional level), you should learn about their hobbies, interests and their points of view on all sorts of things.
Conclusion
Advanced social intelligence is an amazing tool that will really give you and your business an edge that you wouldn't have otherwise. You need to take advantage of it in the most profound way possible and make sure that you gain even more of an edge for your business than you had before you discovered how to beat out your competition. You want to build a base of loyal, unshakable customers who wouldn't dream of going to anyone else and advanced social intelligence is a great tool to get you there. You need to make a very big splash in order to continue succeeding and this tool will cause you to make a very positive impact. Advanced social intelligence can provide you with a wealth of information that you never would have been able to acquire before. Take full advantage of it.
When I was a kid, my parents always encouraged me to be a good listener. They wanted me to listen to them, of course, but also to teachers, other adults, my siblings and playmates. Little did they know that one day listening would become a big part of the business I'm in.
Because companies in all types of industries are coming to terms with social media platforms, listening is a hot topic in Web analytics today primarily. Facebook and Twitter give customers a place to talk, connect and share their feelings and ideas about anything and everything, including brands and businesses. Because they don't control the conversation, many companies aren't sure what these new channels mean to their business.
Specifically, organizations are not sure what to do first with social media. Jump right in or keep out of the conversation altogether? Quietly seek friends among the current base? Perhaps advertise a little?
These are tricky questions to answer. Listening is a great place to start, because it helps companies understand who their customers are, what they want, and how they feel about current offerings. Just like my folks believed listening would make me a better person and help me learn, businesses can better understand their online marketing and service opportunities by listening to what people - past and current customers, future customers, advocates, influencers - are already saying about them.
Technology is part of the story. Listening software and tools are attracting lots of attention. A recent Forrester reporter described the evolution beyond "basic brand monitoring tools" and toward technology that can "turn social media data into actionable insight." That's the heart of effective analytics, in our view.
The end game is what Forrester calls "social intelligence - the concept of informing marketing and business decisions with insights found in social media data." To get there, "the technology and analytics infrastructures that mine and analyze social media to deliver insight ... become essential tools within the enterprise."
We can't argue with that perspective, but technology isn't a silver bullet here. Just because technology enables you to listen and can notify you when your brand pops up in an online conversation, it doesn't mean you'll automatically have the insights you need to improve your online operations or strengthen connections to customers.
Like analytics more generally, listening means committing resources, opening up to new ideas and perspectives, and check here being prepared to action on insights. Yes, you need technology to listen, but you need to people to learn and decide the best course of action based on what you're hearing. In our experience, few companies put enough people behind their analytics technology.
Gatorade, for instance, has created a "mission control center" where a number of full-time associates monitor Twitter and Facebook, 24 hours a day, using tools to "aggregate and weigh real-time opinions." They may reach out when customers are looking for more information, but seem to be thoughtful about jumping in too quickly or intrusively. That's good listening. It's also important to note that the effort is focused on the big idea of the business - which is to sell more sports drinks. All analytics efforts should be grounded in the reality of the business.
Here's another example, from the usually very chatty media industry:
News organizations are getting more scientific about studying the value of ... social media services ... The Washington Post ... is looking for patterns that could illuminate whether certain types of stories are more appealing to audiences in social networks ... and has started compiling a daily tracking report showing what social networks are driving audiences to the Post and what those users are reading.
Again, that's good listening and, because it's linked to core business objectives, effective analytics.
Both Gatorade and Washington Post recognize that they are just getting started in the listening business. That's fitting because social media users are a constantly moving target. Listening isn't something to be done for a short time or during a one-off initiative. New media requires long-term ears.
One other point about listening and understanding: because social networking is in its infancy and all the hype is distracting, companies may be tempted to overlook the basics of analytics. You must keep "listening" to the activity from your core online efforts, like traffic patterns on your web site and the effectiveness of your email campaigns. Listening to Facebook and Twitter is not a shortcut to analytics success. Listening can lead to understanding, which can allow you to properly balance the impact and weigh of social media on your web site.
These same principles apply for smaller organizations. You don't need advanced software or daily tracking reports or a huge technology budget, but rather only Twitter and Facebook accounts, maybe a few freeware tools and the willingness to invest some time. In return, you can hear firsthand what people are saying about your company, products and industry. Some consider this an alternative to focus groups. The next step - figuring out the best way to connect with them to grow your business - is what social media is all about. That's why it's so popular with small businesses.
Think about it - if word of mouth is the best marketing there is, you have to have your ears open to understand how well you're doing and how you might get out the right word to your target listeners. It's not a stretch to say that you have to listen before you can say anything people will want to hear.
Or, as my parents would put it, listening helps you learn and then you can join the conversation with something intelligent to say.
Social intelligence describes the capacity to effectively navigate and negotiate complex social relationships and environments. Social scientist Ross Honeywill believes social intelligence is an aggregated measure of self and social awareness, evolved social beliefs and attitudes, and a capacity and appetite to manage complex social change. Advanced social intelligence has tremendous potential when it comes to working your strategy and encouraging you to make important decisions for your business. Social intelligence describes the capacity to effectively navigate and negotiate complex social relationships and environments. Social scientist Ross Honeywill believes social intelligence is an aggregated measure of self and social awareness, evolved social beliefs and attitudes, and a capacity and appetite to manage complex social change.